About the project :
Midori is a modern Japanese-style matcha cafe located in Japan, combining minimalism, craftsmanship, and calm aesthetics.
Target Audience:
1) Modern urban adults aged 20–35 who value calm, design, and mindful living.
2) Professionals and creatives seeking a quiet, elegant tea experience.
3) Health-conscious visitors who prefer natural, plant-based drinks.
4) Western tourists drawn to authentic, minimalist Japanese culture.
5) Design lovers inspired by simplicity, balance, and craftsmanship.
1) Modern urban adults aged 20–35 who value calm, design, and mindful living.
2) Professionals and creatives seeking a quiet, elegant tea experience.
3) Health-conscious visitors who prefer natural, plant-based drinks.
4) Western tourists drawn to authentic, minimalist Japanese culture.
5) Design lovers inspired by simplicity, balance, and craftsmanship.
Short logo concept
Unlike the cafes we know today, the brand brings something different that is not found anywhere else. The brand is careful to connect to Japanese tradition, providing a relaxing experience and clean aesthetics, and using high-quality, natural ingredients in its pastries and drinks.
Mockups
